Consulting and Planning

Greystone.Net is a valued marketing advisor for healthcare executives and a thought leader committed to evolving healthcare marketing, including access/contact centers. Greystone offers a unique depth and breadth of expertise in both the planning and execution of healthcare marketing strategies, both traditional and digital. Greystone has strengths in strategy development, staff development, web/digital governance, data management, benchmarking and analytics, marketing-related vendor selection, budgeting, best practices and more. In addition to the advisory roles, Greystone offers gSight, a product designed to gather timely voice-of-the-customer website user feedback and also provides an array of engaging educational events for healthcare providers and organizations.

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Client Success Stories

 

 

  • The gSight survey allows us to listen more closely to our consumers and understand their needs. The digital front door is a key point of access to health care, and the survey tool helps us respond more proactively to consumer trends and feedback, while making it easier to navigate health care.
    Chrisie Scott_inline
    Chrisie Scott
    Senior Vice President and Chief Marketing Officer
  • Partnering with gSight provides an invaluable assessment of Moffitt Cancer Center’s healthcare consumers’ online experience. Through gSight, we’ve been able to monitor user satisfaction throughout a complete website redesign and platform change on Moffitt.org. These insights have helped us make key optimizations to improve the experience of the patient and caregiver, community providers, and Moffitt supporters. While Moffitt continues to exceed the benchmark in all areas, continued assessment is critical to maintain a positive online experience for our key consumers, surpassing their needs and expectations.
    Jessica Banich
    Jessica Banich
    Digital Marketing Director
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Missed HCIC? Purchase the 2024 Recordings

The session recordings from the Healthcare Interactive Conference are now available for purchase! For $600, you’ll get access to audio recordings and PowerPoint decks from key sessions. It’s a fantastic way to dive into case studies and bring valuable insights back to your team.
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Organizations We’ve Worked With