White Paper: Healthcare Customer Relationship Management from MERGE, LeadSquared and Greystone.Net

Full story

Learn about addressing increased competition and the demand for more personalized relationships with greater focus on the wants and needs of key target audiences from a new white paper from MERGE, LeadSquared and Greystone.Net.

Full story

Read about using AI to boost CX.

Full story

Learn more about factors for brands to consider when planning their social strategy.

Full story

Read about considerations for healthcare leaders considering AI adoption.

Full story

Here are some statistics for podcast marketers to consider.

Full story

From Phase2: In today’s digital landscape, leading health systems need to strike a delicate balance between the needs of marketers, the desires of consumers, and the stringent expectations of privacy and regulatory compliance.

Full story

Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.

Full story

Learn more about Meta's announced changes that will impact healthcare advertisers beginning in January 2025.

Full story

The impact of customer experience (CX) on business is expected to be greater this year, especially in driving revenue and customer acquisition. What will marketers be doing with CX to reach their goals in 2025?

Full story

Marketers and consumers are both concerned about privacy, but much work needs to be done.

Full story

Read about 8 marketing hacks discussed at HCIC24 in Austin, TX.

Full story

Read about healthcare marketing tips from 3 different sessions at HCIC24 in Austin, TX.

Full story

At HCIC24, Atlantic Health System discussed their recent website redesign and the strategy they used to implement the redesign.

Full story

While studies show that patients consistently praise their doctors and medical care, accessing that care remains complicated. Read about Hackensack Meridian Health's Value Focused Approach to Digital Strategic Planning.

Full story

At HCIC in Austin, Penn Medicine and Fathom representatives discussed their use of AI tools to transform campaign planning, optimization and measurement — without sacrificing personalization or overspending their campaign budget.

Full story

This article from Bowstring Studios discusses how to tell great stories.

Full story

Why invest time and money into a strategy to get your content to rank for terms that may never get any user traffic?

Full story

The winner of the 2024 John A. Eudes Vision & Excellence Award is Laura Lee Jones from LionShare.

Full story

Meet the winners of the 2024 Healthcare Internet Hall of Fame awards.

Full story