Greystone.Net Benchmarking Program

Address Tough Business Questions with Quantifiable Answers

• Should your web site be attracting more visitors?
• What kind of traffic do your peers experience on their web sites?
• How does your Web budget and staff size compare to other hospitals?
• Should you be spending more of your budget on certain areas?

No matter how big or how small, these are questions that ALL healthcare organizations struggle with. For hospital or health system webmasters, sources of comparative data are limited and hard to find. What does exist is either incomplete or inconsistent. For some areas, such as Web site budget, there is simply no easy way to anonymously compare your organization’s standards against anyone else’s.

Benchmarking is the process of identifying, learning, and adapting outstanding practices and processes from other organizations. It is a concept that has become a key driver of change in some of the world’s most successful organizations. Greystone.Net Benchmarking is a community of hospitals and health systems sharing data anonymously in exchange for regular reports comparing and analyzing their performance. It is a program that was created based on the universal need for hospitals like yours to identify best practices and compare their organization’s Web site against the best in the industry.

Greystone.Net Benchmarking utilizes client Web data imported from Google Analytics® as well as client surveys.  It compares critical performance metrics aggregately with competitors, peers, and against a national sample, and can deliver unique, insightful information about a participating organization’s Web site.  To ensure confidentiality and anonymity, comparative data is masked, as are the identities of all participants. Greystone.Net benchmarking covers areas universally important to all hospital web sites, including Web site utilization, infrastructure and resources, Search Engine Optimization (SEO), and demographics. With Greystone.Net Benchmarking, participants are ultimately able to address tough business questions with quantifiable answers.

Membership in the Benchmarking program from Greystone.Net includes numerous benefits for hospital or health system Web sites:

• Save time by having all your historical data summarized and trended in a convenient and accessible format.
  
  
• Gain insight by measuring performance on key metrics with all Benchmarking clients nationwide, as well as against a group of your organization’s peers (i.e. academic medical centers, pediatric hospitals, or health systems, etc.).
  
  
• Keep current with how other organizations are handling industry trends through regular ad hoc surveys on timely topics, as well as through participation in community features such as webinars and discussion groups.
  
  
• As part of their membership, all participants receive an objective annual assessment of their Web site that compares feature and functions against a national database.
  
  For more information, please contact us.