Articles

Recent Articles Written by or with Contributions from Greystone.Net Staff:

Tomorrow Has Arrived
Marketing Health Services, Spring 2010
By Andrew Roberts

Outsourcing is Not a Dirty Word
Marketing Health Services, Winter 2010
By Kathy Divis

In Search of the Unhappy Customer
Marketing Health Services, Winter 2008
By Neal Linkon

Get Excited About e-Marketing
CPR, Volume 4, Number 3
By Neal Linkon

Net Neutrality
Marketing Health Services, Summer 2008
By Kathy Divis, John Eudes and David Bennett

The Upside of Portals
Marketing Health Services, Fall 2007
By Kathy Divis, Margaret Hardie, and Blase B. Iuliano 

Perfect Timing
Marketing Health Services, Fall 2007
By John Eudes 

Supersized Call Centers Provide Efficiency, Better Service
Strategic Healthcare Marketing Vol. 24, No. 7
July 2007

Rethinking the Web: New Technologies Bring New Communications Tools
By Robin Snow
Marketing Health Services, Summer 2006
A Publication of the American Marketing Association

If you're looking for the future of health services marketing, there's a good chance you're looking in the wrong place. It's not on TV, in direct mail, on a billboard, in a radio spot, at a traditional event, or in the messages you push to consumers and patients. And it might not even be on your Web site, as you currently know it.

Listen to the Web
By Kathy Divis
Marketing Health Services, Spring 2006
A Publication of the American Marketing Association

Widespread usage of voice-enabled Web sites is a not-so-distant possibility.

Open for Business Gateway to the Web
By John Eudes
Marketing Health Services, Winter 2005
A Publication of the American Marketing Association

Referring physician portals are gaining momentum.

Open for Business Interview with panel of experts including John Eudes
Marketing Health Services, Summer 2005
A Publication of the American Marketing Association

Web pages continue to be an integral part of the healthcare marketer’s portfolio.