Mobile Internet Strategy

The mobile Web isn’t coming, it’s already here:

• By 2013, 140 million Americans will be using mobile broadband services, up 300% from 2008 (Parks Associates)
• 55% of current users plan to increase their use of mobile broadband (Nielsen)
• 29% of non-users plan to add it this year (Nielsen)
• “Smartphone sales have remained strong despite the recession.”  (Parks Associates)
• “30 million people will have their health records on cell phones by the end of 2009”  (CEO of Boston's Medical Records Institute)

Some suggest that by 2012, there will be more accesses of the Internet via a handheld device than via a PC.

People accessing your site using a mobile device may be doing so at their moment of greatest need. They are trying to find the ER, or they are running late for a doctor’s appointment and forgot the address. Some key audiences communicate more via their cell phone than any other method.

So what does that mean for you? And what do you do about it?

Greystone.Net can show you the latest trends, examine examples in and out of healthcare of how organizations are taking advantage of this medium, and help you understand how users accessing your site via a handheld device have different needs and use the site differently. From there, we can help you build the right steps into your Internet planning process.

To learn more, call us at 770-407-7670 or send us an email.