Let’s Talk Engagement will feature speakers from both inside and outside the industry, sharing knowledge and experiences on how to transform healthcare by integrating digital strategy with CMS and CRM, and all in an informal setting.
If you want to attend this event, there’s no added cost if you are also attending HCIC. Just click “Attending” in the Special Event section of the HCIC registration form.
If you’re not a client of Greystone or Healthgrades and want an invitation, send us an email at firstname.lastname@example.org and we can discuss the possibility.
Backstage Pass: 3 Web Clinics in August
Season 2 of the 2016 Backstage Pass Web Clinic Series has begun. Three new Web clinics will be available in August.
On Wednesday, July 10th, from 1:00-2:00 PM EDT, join us to hear Christine Bon, Manager, Digital Marketing and Communication at Advocate Health Care, present Stories of the Girls – A Digital Marketing Case Study. Christine will give an overview of Advocate Health Care’s digital strategy and how they are leveraging digital and social advertising to promote their oncology service line. She will dive into how Advocate is using digital to increase breast cancer awareness and encourage women to schedule their mammogram appointments online.
On Wednesday, August 24th, from 1:00-2:00 PM EDT, Evaluating your Digital Strategy: Combining Digital, Data, and Mobile will be presented by Bill Balderaz, President, Futurety. Bill will discuss strategies to ensure efficient exchange among your digital, data management and mobile marketing strategies by examining these three key areas and understanding how they interrelate.
On Wednesday, August 31st, from 1:00-2:00 PM EDT, Shawn Stavseth and Melissa Hohertz-Foat from Bluespire Marketing will present Transform Patient Journeys with Effective and Personalized Engagement. During this presentation, healthcare strategists and technology experts will discuss how organizations across the country are assessing and improving patient engagement, while simultaneously making patient journeys more personalized and effective.
Backstage Pass is a Webinar series that extends the education from the annual Healthcare Internet Conference (HCIC) by providing a monthly health check throughout the year for those who may have missed a topic of interest or who weren't able to attend HCIC at all. The Webinars are case studies from the top presenters at HCIC. The best part is you don’t have to leave the comfort of your office or home to attend. No luggage, no airplanes, no TSA, no hassle – it’s a win-win!
Visit the Backstage Pass registration page to sign up for these three Web Clinics or any of the remaining 2016 Clinics.
Don’t Miss October’s CRM Conference! Early Registration Ends Sept. 2
If you’re considering attending the CRM workshop, Customer Relationship Management: Making the Most of Your CRM Investment, being held September 4-5, 2016 in Chicago, you should register very soon, as the "early-bird" discount will end on September 2nd. Register now to take advantage!
This healthcare MarTech Workshop, co-sponsored by Corrigan Partners and Greystone.Net, will be a deep dive into and open dialogue about the challenges of selecting, implementing and optimizing a CRM solution for your health system. Over 1½ days, you’ll participate in educational sessions, facilitated discussions and open dialogue on several topics related to selecting a CRM for your organization.
In addition to Greystone.Net and Corrigan Partner speakers, two guest speakers have been announced:
- Brittany Graffagnini, Director of Marketing, Ochsner Health System
- Megan Yore, Chief Communications Officer and Director of Marketing, Lakeland Health
Don’t miss out – register today to take advantage of this important educational opportunity!