It has been reported that 64% of US adults who visited brick-and-mortar healthcare settings reported their health concerns to be resolved completely. However, a 2016 post-visit survey of American Well’s telehealth patients found that 85% of patients had their health concerns resolved to their satisfaction. As the outcomes of video visits continue to meet or exceed the outcomes of in-person visits, consumer trust in the technology will increase, along with demand.
Better Patient Experience With Integrated Mobile App
Consumers love their mobile apps. And healthcare organizations are capitalizing on that fact by offering apps for their patients. But there are a lot of health-related apps available. How do you fight the app clutter? Saint Luke’s Health System, based in Kansas City, MO, has found a solution.
The hospital system offers multiple apps to its patients: Epic MyChart, MDLive for telehealth visits and online scheduling via ZocDoc. However, patients found having to use the separate apps somewhat taxing. So Saint Luke’s teamed up with VenueNext to develop an integrated app that combined the separate apps into one mobile presence.
VenueNext has worked on big projects in the past—concerts and sporting events such as the Super Bowl and the Kentucky Derby. But this was the vendor’s first healthcare engagement.
In addition to providing a single mobile app from which to launch the MyChart, MDLive and ZocDoc apps, additional functions have been included, such as informational and educational content from the Saint Luke’s website, as well as wayfinding, proximity notifications and in-app ordering capability for food and beverage.
Perhaps the biggest challenge for this project was vendor cooperation, especially with the integration of VenueNext and Epic platforms, according to Saint Luke’s CIO Debe Gash. But she says both vendors were willing to step up and get the job done.
The goal for the integrated app is easier navigation of available services, leading to increased adoption of those services. In addition, it is expected that patient experience will be improved, leading to more attraction and retention of patients.
If the results of a recent analysis of TV ads shown during Super Bowl LI are any indication, we may soon be bidding adieu to hashtags—at least, for marketing purposes.
Marketing Land’s 6th Annual Hashtag Bowl, which counts hashtags, social media mentions and URLs in ads that are run during the Super Bowl, found in last month’s game:
- Of the 66 ads that were shown during the game (between kick-off and the end of the game, including 4 ads shown during the unprecedented overtime period), only 30% had a hashtag; 41% had a URL.
- There was a 15% decrease in the number of hashtags used during the Super Bowl commercials.
- Twitter was mentioned only in 5 commercials; Facebook only in 4.
Corporations have changed their strategy in order to bring more traffic to their websites, rather than trying to increase social media presence. As viewership has dropped for the last few Super Bowls—down to 111 million for last month’s game from 227 million in 2014—brands are looking for more people to come to their websites and spend more money.