covid-19-header

Thanks to all on the healthcare front lines who have helped at least 

2,193,461
people worldwide recover from COVID-19!

Updated: 5/25/2020 https://coronavirus.jhu.edu/map.html

As you and your organizations work diligently to manage your response to the COVID-19 pandemic, we feel your pain and we want to help!

If we can be of any assistance, please don't hesitate to call on us! We're available at info@greystone.net or 770-407-7670. Stay safe and be well.

New this week: May 18-22:

Government and Professional Organization Guidelines and Recommendations:

Examples of Covid-19 Homepages and Landing Pages:

Symptom Checkers and Chatbots:

From Our Colleagues on the Front Lines:

Ochsner Health re-opens O-Bars NEW!

Northwell Health surpasses 10,200 COVID-19 patient discharges 

The victory playlist: Songs hospitals play to celebrate COVID-19 wins 

How Phoenix Children's built a telemedicine dashboard and transitioned 6K visits in one week 

Northwell 'Hope Tracker' at Madison Square Garden displays COVID-19 recoveries 

How Cleveland Clinic rapidly scaled its telehealth program during the pandemic: 8 key notes 

UW Medicine: Top 10 things hospital IT departments can do in response to COVID-19 

Ochsner Health's key tactics to promote staff well-being during COVID-19 

Mount Sinai Unveils mHealth Resource for Nurses Treating COVID-19 Patients 

OSF HealthCare Uses Telehealth, RPM to Treat COVID-19 Patients at Home 

Omnibus COVID survey from Klein and Partners 

Consumer Survey Update COVID-19 from Revive Health 

Providence pivots digital consumer tools for COVID-19 response 

OhioHealth: Mask Cross-Contamination Experiment [video] 

How Mount Sinai's IT team is responding to COVID-19 

5 insights from a hospital that's treated 3,500+ COVID-19 patients 

Intensive care nurse: "I failed in my attempt not to cry”

Mayo Clinic uses AI to map COVID-19 hot zones

COVID-19 on the tele-front lines: What telehealth nurses are encountering in the coronavirus battle

LifeBridge Health created a textile factory in 5 days to develop PPE — key insights from innovation chief Dr. Daniel Durand 

Mount Sinai reworks stroke platform to monitor COVID-19 patients remotely 

NewYork-Presbyterian's CXO: A dispatch from the front line of the COVID-19 emergency

UNC Health: Gimme Six Feet (Physical Distancing Video Remix)

UNC - Tips for Virtually Connecting 

Providence: Stress Meter Tool for employees

The coronavirus playbook: How 12 health systems are responding to the pandemic  

Using community health partnerships to manage coronavirus epidemic

Community leadership during a fast-changing pandemic: Setting up the COVID-19 call center at Yale New Haven Health

University of Utah Health: What it’s like to be a healthcare marketer during the coronavirus pandemic

Deaconess asks public to sew CDC-compliant face masks for staff

News from the front: Healthcare shifts into high gear to address the Coronavirus

UW Medicine, Seattle Children's Hospital partner with Amazon Care to deliver at-home coronavirus test kits

How 8 health systems are handling COVID-19 testing: in-house, drive-thru, triage and more

How large health systems can meet the unique needs of the urgent care customer experience


Additional News and Resources

Stronger Together: 3 Ideas in 3 Minutes - Episode 4 [video] NEW!

Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined NEW!

Patients deferring lifesaving care during pandemic, study suggests NEW!

Overprepared for COVID-19 surges but not sorry, hospital leaders say NEW!

The tech needed for more contactless hospitals, healthcare

Pandemic Impact on Hospital Marketers: New Survey Results from Greystone.Net with insights on how the pandemic is impacting hospital/healthcare system marketers and marketing and how it is impacting your everyday jobs and work lives

Stronger Together: 3 Ideas in 3 Minutes - Episode 3 

Stronger Together: 3 Ideas in 3 Minutes - Episode 2 

4 Ways to Share Calm and Consistent Messaging on Your Hospital’s Website 

ATA’s Johnson Charts Telehealth Strategies During, After COVID-19 

Google Provides New COVID-19 Notification Tools for Websites via Google Optimize 

Facebook Provides New COVID-19 Symptom Maps to Assist in Response Planning 

The future of medical technology devices in the time of COVID-19 

Caring for the caregivers: 7 ways healthcare leaders can support their teams through the pandemic 

doctor.com COVID-19 Resource Center for Physicians 

Connecting people to virtual care options - Google is rolling out new platform features to surface virtual healthcare options in searches and on providers' Business Profiles 

Experian Health Will Provide Free Access to a List of Payer Policy Alerts Related to COVID-19 and Telehealth

Alleviating Nurse Burnout with Digital Health Tools

COVID-19 Healthcare Marketing Questions: Pause, Pivot, or Push for Success? with Aaron Clifford of Binary Fountain [webinar recording]

COVID-19: Healthcare Marketing Adjustments to Make in Response to Coronavirus

How states are collecting data to track COVID-19 equipment shortages, hospital beds

How to Be Clear During COVID-19: COVID-19 Plain Language - Aha Media Group [download]

Consumer Survey Data Explorer - assessing the impact of the unfolding COVID-19 pandemic on consumers across the U.S. and how these new realities and opinions shape the healthcare landscape - Revive Health

Early lessons for marketers during the coronavirus pandemic

How local businesses should be communicating with customers during COVID-19

Can we trust automation in a time of crisis?

LinkedIn Provides an Overview of Content and Engagement Trends Related to COVID-19 [Infographic]

Twitter Provides Tips on How Brands Can Connect with Their Audiences Amid the COVID-19 Pandemic

How stakeholders should push digital health services to fight COVID-19

Healthcare Rap [podcast]: COVID-19: How are digital teams stepping up? 

binary fountain/touch point media: COVID-19 Updates to Google and Yelp Listings [podcast] 

Facebook Adds New Tools for Facebook Live Amid Rising Demand and Usage 

Facebook Launches New Messenger COVID-19 Community Hub to Highlight Key Connectivity Tools 

Snapchat Adds Dedicated COVID-19 Update Section to Discover Tab 

Instagram Launches New Co-Watching Feature to Help Users Connect Amid COVID-19 Lockdowns 

Adapting to More Digital and Social Ways of Being in a Time of Crisis 

4 Reasons Why Facebook Ads are Critical for Your Business During COVID-19

How Advertisers Are Responding to the Coronavirus Crisis 

Array Advisors Projects Massive Shortage of Critical Care Physicians Due to COVID-19 

AAAA (American Association of Advertising Agencies): Consumer sentiment towards brands during COVID-19

nrc Health: Consumer-sentiment data on the coronavirus pandemic 

DETECT Health Study: Seeking study participants to use fitness trackers to track symptoms of possible viral outbreaks

DocASAP supporting providers, patients and access to care during COVID-19

LinkedIn MarCom COVID-19 group

How to make a face mask

CMS provides exemptions to quality payment program participants amid COVID-19 crisis

Chloroquine in short supply as hospitals buy in bulk

Hospitals ask veterinarians, dentists for supplies

Chaos, inconsistency mark launch of drive-thru virus testing