News & Events

Speaking Event: Creating a Winning Digital Strategy in a “Tradigital” World SHSMD Credentials

Module 1: Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care

Part 1:

  • Understanding the current state of digital marketing in/out of health care and the major trends impacting marketers
  • Inventory of marketing techniques/technology, how they work together and the importance of an integrated marketing technology
  • Positioning/Aligning staff and other resources to meet new needs

    *Webinar: Tuesday, July 23 (1–2 p.m. Central) 
    Presenters: Kathy Divis, Lannie Byrd

Part 2:

  • *Picking a pilot project, setting reasonable goals and selling it to the C-Suite/Speaking CEO language
  • Creating an attribution model and ROI model
  • Selling through your budget

    *Webinar: Thursday, July 25 (1–2 p.m. Central)
    Presenters: Jason Brown, Sharon Line Clary

Assignment (Week of July 29): Picking your pilot project.

Module 2: Telling Your Story to Drive Results

  • Developing an effective and scalable content strategy
  • Creating a powerful, dynamic messaging matrix
  • Understanding how data analysis is used to guide strategy and content

    *Webinar: Tuesday, August 6 (1–2:15 p.m. Central) 
    Presenters: Jason Brown, Matt Gunther


Module 3: Activating Your Message Across the Tradigital Landscape

  • Creating a tradigital approach & lead generating digital tactics
  • Understanding the impact of your digital properties on your brand
  • Understanding the ABCs of owned versus paid versus earned media

    *Webinar: Thursday, August 8 (1–2 p.m. Central)
    Presenter: Jason Brown


Module 4: Preparing for What is Coming Next

  • Exploring the emerging technologies including predictive analytics, virtual reality, and artificial intelligence/conversational intelligence
  • Exploring how emerging technologies may impact: budget and staffing, MarTech stack, channels used, and attribution models

    *Webinar – Tuesday, August 13 (1–2 p.m. Central)
    Presenters: Kathy Divis, Brian Gresh