The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

  • Virtua Health Tunes into What Website Visitors are Saying

    Feb 24, 2020
    Read how Virtua Health boosted its image as a competitive, regional player with a focused vision on being the trusted choice for personalized healthcare and wellness by actively listening to what patients thought of their website with gSight's suite of digital improvement tools.

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  • And the Survey Says…

    Nov 13, 2019
    A summary of a session presented at HCIC19 by Drew Diskin (Virtua Health) and Melinda McDonald (Greystone.Net) titled "Daring to Put Data at Decision Points."

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  • Greystone Welcomes Melinda McDonald!

    Oct 31, 2018
    Meet our newest team member, Melinda McDonald.

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  • gSight, Voice of the Digital Customer Solution

    Oct 17, 2017
    Learn about an exciting new addition to gSight, Greystone.Net's Voice of the Customer solution!

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  • Impact of Website Experience on Loyalty and Brand Feeling

    Aug 09, 2017
    An interpretation of Star rating scores for healthcare professionals.

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  • How Does Your “Front Door” Look?

    Feb 22, 2017
    Your website is your virtual "front door." How do your web visitors perceive your front door?

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  • Mini-Case Study: A Website Makeover for Billings Clinic

    Jan 20, 2017
    There’s more livestock than people who live in Montana (3:1, to be exact). But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website. During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.

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  • How to Prioritize Web Needs

    Aug 26, 2016
    gSight is a Web survey tool developed through the combined expertise of Greystone.Net and Klein & Partners as the first and only Healthcare-specific survey tool on the market. Healthcare is consistently lagging in digital advancements and our customers consistently expect better. The survey data can be cross tabulated and broken down to teach you more about your users and their opinions of your site.

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