GreyMatters 2018

AI Use in Healthcare to Increase Greatly by 2021

AIA report presented at the recent HIMSS18 meeting in Las Vegas reveals that the artificial intelligence (AI) market in healthcare will reach $6.6 billion by 2021

According to Accenture, who wrote the report based on their 2018 Consumer Survey on Digital Health, the AI boom is being fueled by an increasing focus on population health and a greater acceptance of AI’s use in healthcare. The survey was completed by 2,301 US adults over age 18.

According to the survey, 75% of US consumers say that technology is important in managing health. And 20% of US consumers have already used some type of AI-powered healthcare service via robot, virtual clinicians or home-based diagnostics. But while the demand for advanced technology products and services is there, what’s available is lacking.

The good news is that funding and development of AI-powered products and services is growing. And regulators are starting to do their part in approving new advances in technology.

Eric Dusseux, CEO of Bionik Laboratories, which has developed several robotics products,  says, "As a society, we’ve long relied upon technology to improve efficiency, productivity, and quality of processes. With innovations like artificial intelligence, machine learning, and brain-computer interfaces, the usage of these technologies within the medical space will only continue to grow and further optimize the way patient treatments are conducted."

Is your organization using any advanced technology, or considering using it?

Using iPads to Entertain, Educate Pediatric Patients

Child-with-iPadThere was a time when a TV and DVD player was sufficient to keep most pediatric patients occupied during a hospital admission. And the devices could be used for educational purposes as well. But a couple of years ago, Phoenix Children’s Hospital realized that in 2018, TVs and DVDs are old school, and streaming is king.

Many kids today don’t have traditional cable or satellite programming – in their homes, content is streamed on various devices instead. Kids are used to being able to stop and start and pause shows and movies at will. And with the frequent interruptions that can occur in the hospital setting, it’s unrealistic to expect that a child can watch a movie or even an hour-long show without needing to stop it at some point.

To better serve their patients and families, the hospital began offering iPads to patients that deliver streaming entertainment along with educational offerings. Short, 1-2 minute information videos on safety and health topics are presented prior to entertainment videos, and the patient can’t see the entertainment until the educational information has been watched. Patients and families with a new health issue tend to watch the same short content pieces over and over as they absorb the new information. This is an improvement over a one-time viewing of a DVD.

The hospital recently added a feature for ordering food to the iPads. Each patient’s dietary requirements are loaded into the system so that the patient can only order what he or she is allowed to eat.

Some of the challenges involved with setting up the iPad system were:

  • Securing the devices
  • Ensuring only age-appropriate content was displayed
  • Including parental controls to allow parents to control the amount of screen time for their child

How is your organization adapting to the changing needs of your inpatients for getting information during their stay?

Using Twitter’s New Bookmark Feature

twitter-phone-iconHave you ever wanted to save a tweet for future reference, yet save it privately without letting all of Twitter know? Twitter has just rolled out a new “bookmark” function that allows you to do just that.

By using the bookmark function, you can save a tweet without showing any kind of response or endorsement of the tweet, and there is no public record of your having saved the tweet because it doesn’t appear in your profile or timeline.

To use the bookmark function, simply click on the new “share” icon that appears under each tweet and select “Add Tweet to Bookmarks.”

For marketers, the bookmark function offers some benefits:

  • When monitoring your social media channels — you are doing that, aren’t you? – you may come across a tweet that needs some special attention, like a negative experience or request for information. You may not be able to address such a tweet immediately, but you want to save it to handle later. By using the bookmark function, you can save the tweet easily without having to resort to emailing or direct messaging the link to yourself.
  • Part of your organization’s marketing strategy should be to monitor your competitors. When you see a tweet from a competitor that is relevant, you can save it by bookmarking it for later reference.
  • Twitter can be a great resource when looking for ideas for a new product or service. The bookmark function is a great way to save tweets without letting anyone know what you’re interested in. 

Social Media Use by Age Group

demographicsAccording to a January 2018 survey from Pew Research Center, the most-used social networks by adults overall in the US are YouTube and Facebook. However, when the results are broken down by age group, there are differences.

The report data, which came from a survey of 2,002 adult age 18 and older living in the US, found that 73% of adults use YouTube and 68% use Facebook. Overall, social media is used by:

  • 88% of people age 18-29
  • 78% of people age 30-49
  • 64% of people age 50-64
  • 37% of those age 65+

For different age groups, the results look like this:

  • 18-24 years old: 78% use Snapchat, 71% use Instagram and 45% use Twitter
  • 25-29 years old: only 54% of this group uses Snapchat

Facebook remains the most popular social site -- 74% of its users visit the site daily and just over half of them visit the site multiple times per day. Although Snapchat is used by a smaller share of Americans, the percentage of Snapchat users who use the platform several times a day is almost the same as for Facebook, at 49%.

Most social media users use more than one network, with the typical (median) American using 3 networks. The number of networks used decreases from younger users to older users:

  • 18-29 year olds use four sites
  • 30-49 year olds use three sites
  • 50-64 year olds use two sites
  • Users 65+ use one site

Does your organization consider the demographics of various social media platforms when planning a social media strategy?


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