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Consulting and Planning

Greystone.Net is a valued marketing advisor for healthcare executives and a thought leader committed to evolving healthcare marketing, including access/contact centers. Greystone offers a unique depth and breadth of expertise in both the planning and execution of healthcare marketing strategies, both traditional and digital. Greystone has strengths in strategy development, staff development, web/digital governance, data management, benchmarking and analytics, marketing-related vendor selection, budgeting, best practices and more. In addition to the advisory roles, Greystone offers gSight, a product designed to gather timely voice-of-the-customer website user feedback and also provides an array of engaging educational events for healthcare providers and organizations.

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Client Success Stories

  • Partnering with gSight provides an invaluable assessment of Moffitt Cancer Center’s healthcare consumers’ online experience. Through gSight, we’ve been able to monitor user satisfaction throughout a complete website redesign and platform change on Moffitt.org. These insights have helped us make key optimizations to improve the experience of the patient and caregiver, community providers, and Moffitt supporters. While Moffitt continues to exceed the benchmark in all areas, continued assessment is critical to maintain a positive online experience for our key consumers, surpassing their needs and expectations.
    Jessica Banich
    Jessica Banich
    Digital Marketing Director
  • I must get solicited for over a dozen conferences during the year. The one I never miss is HCIC. I’ve been attending for over 20 years and each time I go, I learn something new and valuable. And I meet someone who inspires and energizes me. I think it is absolutely one of the best conferences in our industry. First rate all the way.
    David A. Feinberg
    Senior Vice President, Chief Marketing and Communications Officer, and Dean for Marketing and Communications
  • LionShare has been participating in HCIC for almost 2 decades. We attend as a sponsor, exhibitor, and attendee because it is the leading MarTech conference for executives and senior leaders in healthcare. We learn a lot, and we also can get LionShare in front of the teams in healthcare that need our expertise. We always develop new relationships when we are there! It is a must attend for us annually.
    Laura Lee Jones
    Founder & CEO
  • The gSight survey allows us to listen more closely to our consumers and understand their needs. The digital front door is a key point of access to health care, and the survey tool helps us respond more proactively to consumer trends and feedback, while making it easier to navigate health care.
    Chrisie Scott_inline
    Chrisie Scott
    Senior Vice President and Chief Marketing Officer
  • Greystone has been a responsive and knowledgeable partner in helping me assess and improve contact center operations, digital planning, workforce assessments, and major web and lead generation initiatives. Their insights and industry connections have been so valuable to me for more than two decades, providing my teams and I with practical strategies that drive meaningful improvements.
    Kathy Smith
    Chief Marketing & Digital Office
1/5

gSightSM, A Digital Experience Analytics Platform, is a secure survey designed to assess the digital experience on your website or app through real-time feedback. And good news, no PHI or PII is collected along the way. It helps digital leaders reimagine the consumer experience and prioritize the website and app improvements that are most meaningful to prospective and existing patients. 

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Live From HCIC!

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Episode 5:

Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.
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Go All In on Digital Marketing Success at HCIC 2025

Four years after HCIC last lit up Las Vegas, the healthcare marketing community is back — and stronger than ever. From can’t-miss educational sessions and inspiring keynotes to AI-fueled discussions and the red-carpet Awards Gala, this year’s conference promises connection, innovation, and fresh energy. Hear why longtime supporters keep coming back, what sessions you won’t want to miss, and how HCIC continues to shape the future of healthcare marketing.

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Organizations We’ve Worked With