Kathy is co-founder and President of Greystone.Net. Kathy leads many web strategy engagements, actively oversees the planning of the annual Healthcare Internet Conference and often is tapped for her expertise in healthcare-focused call centers. She is a frequent speaker, author and blogger on these topics and more. She holds a Bachelor of Marketing degree from the University of Nebraska at Omaha and a Master of Business Administration degree from the University of Alabama at Birmingham. Her healthcare-related experience includes marketing management positions with: Emory Healthcare, the University of Pennsylvania Medical Center, the UAB Medical Center and as a Corporate Planner for Mercy Hospital in Iowa.

Kathy has helped to pioneer the establishment of a variety of effective marketing programs, including the growth of call centers within the healthcare industry. Integrating the Web with the call center is a special expertise Kathy has developed as one of the founding partners of Greystone.Net. Her early, groundbreaking efforts to integrate call center functions have contributed greatly to the advancement of telephony strategies in healthcare. Formerly the Director of Marketing for the Emory University Health Care System in Atlanta, Kathy has held similar positions at the University of Pennsylvania Medical Center in Philadelphia and the University of Alabama Medical Center in Birmingham. She was named the Young Marketer of the Year by The Alliance for Healthcare Strategy and Marketing in 1998, an award honoring innovative marketers under the age of 40.