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The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
The Convergence e-Health to m-health
Mar 14, 2011, 11:08
by
Greystone Administrator
Hello my friends –
Prediction came true: the Convergence is here!
For a long time now I’ve been involved in Web technology and healthcare. Many others and I have been predicting that there will be a convergence of technology / marketing and how healthcare organizations utilize the Web. Ok, so it isn’t that far reaching of a prediction but fo
Hello my friends –
Prediction came true: the Convergence is here!
For a long time now I’ve been involved in Web technology and healthcare. Many others and I have been predicting that there will be a convergence of technology / marketing and how healthcare organizations utilize the Web. Ok, so it isn’t that far reaching of a prediction but folks - it’s here; it’s now.
I spent some time at HIMSS 2011, the Health Information Management Systems Society annual conference. Innovative technology was in abundance – I saw amazing mHealth, tele-health, eHealth, HIE, EMR and other leading edge advances from all of the major vendors as well as new innovative players. Thinking about how these advances will transform healthcare is very exciting. The opportunities to improve healthcare are truly incredible. Hospitals are deploying apps and iPads to ensure clinicians have the best access to all patient needs. Secure and HIPAA compliant surgical collaborations can even occur using an iPhone or Android directly from the operating room.
The most exciting thing I saw though was the true transformation and evolution from e-health to m-health. M-Health is about giving the patient what they have been asking for, anytime and anywhere. I was honored to have the opportunity to speak to a large HIMSS audience on this topic and I saw some incredible advances that grew from standard web application which are now going mobile! I have learned over the past few months that many of you are embarking on a mobile strategy. Hopefully I brought some tools back to help the ones we serve at Greystone.
As you think through your mobile strategy please think about this:
Who is your mobile audience?
- Community
- Patients
- Physicians / Clinicians
- Administration
- Access Apps (entry to the hospital, ER, 911, etc..)
- Admissions Apps (mobile admission forms, etc..)
- Treatment Apps (blood pressure, blood glucose, etc..)
- Discharge and Post Discharge Apps (discharge notes, RX, etc..)
- E-prescribe
- Patient Reminders
- Secure Messaging
- Clinical and Lab Retrieval