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The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
New Webinar on Scorecards for eHealth Initiatives
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Developing Interactive Scorecards That Make Sense to Your "C-Suite"
Wednesday, May 22, 2013, Noon - 1:15p CDT
Stephanie will share with us, how, with increasing priorities and diminishing resources, you can demonstrate value to your clients and senior management. She'll show how scorecards can be adapted to the work of marketing and PR professionals. Additionally, the age of new media presents an overwhelming number of additional data that can be incorporated into goal-setting and performance management. During this Webinar, we'll explore the fundamentals of scorecard development, effective goal-setting and presentation strategies. This Nationwide Children’s Hospital case study will demonstrate how scorecards are used for client management and C-suite communication.
Click here for more information and to register for the Webinar, The registration price is $95. A season pass to all five 2013 Webinars can be purchased for $375.