Feb 12, 2016, 12:23 by Sara Foster

In 2015, the stats showed that 54% of all Web searches are done on a mobile device. This means that building a search engine strategy solely focused on your primary Website traffic is not relevant to most of your online traffic! At Greystone, we see that the healthcare digital space has caught onto the importance of Website SEO and the necessity of mobile responsive design, but we are not seeing many hospitals and health systems that recognize the quickly-approaching need for a mobile SEO strategy. If you are planning on attending HMPSS in May, find out more about the Mobile Only Customer, presented by Kathy Divis from Greystone and Neal Linkon from Children’s Hospital of Wisconsin. Google has been preparing for the mobile-centric world for a few years now. Last April, a new search algorithm that factors mobile into SEO patterns was launched. Lannie Byrd at Team SI confirmed to us the importance of staying ahead of the next SEO trends and the necessity to conform to Googles algorithm, saying, “If you can accurately predict where the changes are coming next in Google’s algorithm and make the changes ahead of Google, you can jump over your competition in the rankings when Google makes a change.” The Neilson Norman Group tells us that Google is currently monitoring factors such as mobile page load times and indexing apps. It is clear that Google is focused on mobile, and given that they are in charge of the SEO algorithms that we rely on, we should focus on mobile as well. The fact is that the time has come to build your SEO strategy around mobile and adapt the plan for your Website as well. So next time you revisit your SEO be sure that you are approaching the strategy mobile-first.