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The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

 

7 Favorite Tweets from #HCIC17

Nov 3, 2017, 16:15 by Sara Foster
Some of our favorite Tweets from the recent Healthcare Internet Conference in Austin, TX.

As they say in Texas, “Daaaaang.”

If you were tweeting along with us at #HCIC17, our hashtag made quite a splash. Here’s the breakdown:

  • 10 million impressions
  • 5,878 tweets
  • 2,638 participants
  • 64 tweets an hour

Thanks for following along and tweeting with us. And in case you missed out, here were a few tweets that caught our eye from attendees and presenters:

What matters on your hospital’s website

Ahava Leibtag‏ @ahaval

Most impt. information on a hospital's website: ratings and reviews, followed by service lines, doctor bios & payment/billing info.

Hit record

Lauren Farabough‏ @laurenfarabough 

80% of people would rather watch a video from a brand than read a blog. 82% prefer live video over social posts.

Dealing with budget cuts

Kate Gillmer‏ @kate_gillmer 

Since 2013, @ClevelandClinic's marketing budget has been cut by 23%. How do they grow? Cutting investments that don't make an impact.

Snarky CRM commentary

Chris Boyer‏ @chrisboyer

If someone uses the “my veterinarian has a better CRM than us” example, I am going to flip over my table.

A yucky phrase

Scott Mowery‏ @scottmowery 

"'We've always done it this way' is the worst thing you can hear a business say" @LarryBailin

A better phrase

Carla J Bryant‏ @cjbryant

“Relevancy creates time and attention.” Love it.

We’re all in this together

Allison Wendorf‏ @AllisonWendorf 

I don't think there's any greater #MondayMotivation than hearing how colleagues are pushing the envelope of digital marketing.

Hope to see you next year at #HCIC18 in Scottsdale, Arizona!