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The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
7 Favorite Tweets from #HCIC17
As they say in Texas, “Daaaaang.”
If you were tweeting along with us at #HCIC17, our hashtag made quite a splash. Here’s the breakdown:
- 10 million impressions
- 5,878 tweets
- 2,638 participants
- 64 tweets an hour
Thanks for following along and tweeting with us. And in case you missed out, here were a few tweets that caught our eye from attendees and presenters:
What matters on your hospital’s website
Most impt. information on a hospital's website: ratings and reviews, followed by service lines, doctor bios & payment/billing info.
Hit record
Lauren Farabough @laurenfarabough
80% of people would rather watch a video from a brand than read a blog. 82% prefer live video over social posts.
Dealing with budget cuts
Since 2013, @ClevelandClinic's marketing budget has been cut by 23%. How do they grow? Cutting investments that don't make an impact.
Snarky CRM commentary
If someone uses the “my veterinarian has a better CRM than us” example, I am going to flip over my table.
A yucky phrase
"'We've always done it this way' is the worst thing you can hear a business say" @LarryBailin
A better phrase
“Relevancy creates time and attention.” Love it.
We’re all in this together
Allison Wendorf @AllisonWendorf
I don't think there's any greater #MondayMotivation than hearing how colleagues are pushing the envelope of digital marketing.
Hope to see you next year at #HCIC18 in Scottsdale, Arizona!