The Latest Hospital Digital Marketing Articles
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Finding Gen Z
Jul 26, 2024, 15:46
by
Sara Foster
Gen Z spends time on digital video but they also use social networks.
While almost all of Gen Z (96%) spends time on digital video, recent data shows that they have not abandoned social networks.
According to a report from eMarketer, just under 88% of Gen Z in the US use social networks. The platforms most used by Gen Z are:
- YouTube, used by 89%
- Instagram (72.5%)
- TikTok (71.2%)
- Snapchat (70.3%)
Use of Reddit is increasing among this group, as well as Pinterest. eMarketer predicts that Gen Z Pinterest users will catch up to millennials by 2028.
Gen Z is using VR to some degree, less than other media types, but their VR activity is increasing. Marketers should keep track of this for consideration when VR technology is more prevalent.