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The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

 

Marketing Spend and Priorities in 2025

Oct 25, 2024, 15:48 by Sara Foster
A majority of B2B marketing professionals believe marketing budgets will either increase or stay the same in 2025.

Two-thirds of B2B marketing professionals believe that 2025 marketing budgets will either stay the same (25%) or increase (41%), according to a new report. One-third expect budgets to decrease. 

photo of a clear glass jar containing coins and labeled

The top 5 areas for marketing spend are expected to be:

  • MarTech (54%)
  • Direct marketing (36%)
  • Content marketing (34%)
  • Branding (29%)
  • AI (22%)

The top marketing priorities for 2025 are expected to be:

  • AI
  • Account-based marketing
  • CRM
  • In-person events
  • Video marketing
  • Content creation
  • Automation
  • Marketing collateral
  • Email marketing
Top sources for marketing events are predicted to be in-person tradeshows and events and virtual events/webinars.