Podcasting has become popular over the past several years. Many organizations are using podcasting as part of their overall digital strategy. Here are some statistics about podcast platforms: 

• YouTube is preferred over Spotify and Apple Podcasts. 31% of weekly podcast listeners and 33% of monthly podcast listeners ranked YouTube over Spotify (27%) and Apple Podcasts (15%).
• Netflix is considering adding video podcasts to its platform.
• Podcasts with a video component are preferred by 42% of US adults, which is one reason why YouTube is preferred over Spotify and Apple Podcasts.
• Video podcasts provide more context, like facial expressions, to strengthen the connection between podcasters and listeners/viewers.
• Podcast ad spending in the US should hit $2.55 billion in 2025.

If Netflix adds video podcasting to its platform, it can expect to be a strong competitor to YouTube. Spotify could also strengthen its position as it integrates video into podcasts.