When you’ve searched something on Google, you’ve seen the AI-generated snippets that appear at the top of the search results page (SRP), known as AI Overviews. These snippets are pulled together from various sources by AI, and links are provided for the information shown. 

With the overviews created by AI, the control brands have over the display and content is decreased. However, Terakeet has studied the working of AI overviews and offers some insights:

• AI overviews are condensed (average of 175 words) and provide many links (typically 6-10 links).
• The information in the overviews is more likely to come from pages that are higher ranked in organic search results.
• The HTML format of online information does not appear to affect inclusion in the overviews.
• The overview outputs are not consistent. Just because a brand’s information is featured one week does not mean it will be seen as prominently the following week.

Here are some suggested methods to improve your brand’s visibility in Google’s AI Overviews:

• Using owned content and SEO best practices. Ensuring that your content is set up to rank high in organic search. It’s best to use topic clusters in your content, because comprehensive and interconnected content is preferred by AI Overviews.
• Answering questions with authority. Content that is evidence based and directly answers consumer questions is more likely to be featured in overviews.
• Considering consumer intent. Content that is enhanced to answer consumer questions and meet their needs is more likely to be featured in overviews.

Has your organization made any adjustments in content strategy to meet the introduction of Google AI Overviews?