gsight-logoTransforming the Digital Healthcare Experience

gSight is a standardized website visitor survey with a suite of optional digital brand experience measurement tools designed specifically for healthcare to help digital teams prioritize web improvements and enhancement efforts.
Now more than ever, websites are the virtual door to your brand. In fact, the number of website visits have doubled in just two years. How is this impacting your brand?



Why gSight?

  • Saves budget dollarsgraphic of continuous improvement loop for gSight
  • Mobile friendly
  • Provides continuous and unlimited survey completes
  • Online real-time easy-to-use reporting dashboard
  • Detailed benchmark reports with recommendations from industry experts
  • Healthcare-specific benchmarks and statistically-derived leaderboard scores
  • Verbatim responses providing real-world details about a user's digital experience.
  • The Healthcare Customer Experience

    As part of the standard gSight package, clients receive one Individual Greystone Engage Membership. Engage is a one-of-a-kind, members-only offering to stay connected, informed and current by sharing knowledge with colleagues, peers and leaders and keeping-up with industry trends and market developments. Engage provides peer and national comparisons of Google Analytics data, staffing, budget and more, and includes a custom analytics dashboard that can provide you with goal-focused results.

    Optional Tools

  • Verbatim Analysis and Reporting Package Customer comments can provide invaluable feedback.This new optional feature provides analysis and reporting of customer verbatim comments from your gSight surveys. Verbatim analysis identifies key areas that require your attention. This information, combined with the other data from your surveys, will help you to better understand your website visitors and identify key pain points and possible solutions for quick improvement of digital experience.
      The Verbatim Analysis Report will include:
      • Date of survey
      • Stars rating
      • Reason for visit
      • Difficulty completing task
      • Verbatim – service alerts will be highlighted in red, if immediate contact is needed
      • Code library developed.
    • Organizational Intranet Survey. If your organization has invested time and resources in an intranet, it’s important to get feedback from the intranet’s users – your employees and providers. With a brief optional survey from gSight, you can learn what your intranet users think about:

      • Their intranet experiences
      • The level of satisfaction with using the intranet
      • Areas needing improvement
      • The relative importance of the various functions and content on the intranet
      • And more.
      You can select the topics for open-ended questions. Demographic data is collected – employee/provider role, specific work entity, length of employment, gender, etc. – which allows for segmentation of the results. A written report will be provided at the end of the survey collection period, along with recommendations for next steps.
  • Additional reports and webinar presentations throughout the year to help analyze and measure impacts of special campaigns or website design projects.

  • Resources

    Learn How to Listen to the Voice of the Digital Customer
    to Improve your Brand’s Experience




    The gSight survey allows us to listen more closely to our consumers and understand their needs. The digital front door is a key point of access to health care, and the survey tool helps us respond more proactively to consumer trends and feedback, while making it easier to navigate health care.

    Chrisie Scott
    Senior Vice President and Chief Marketing Officer
    Virtua Health

    Partnering with gSight provides an invaluable assessment of Moffitt Cancer Center’s healthcare consumers’ online experience. Through gSight, Moffitt gains insights for both website and patient portal platforms to ensure efforts are optimized toward key opportunities. Moffitt continues to exceed the benchmark in all areas, however, continued assessment is critical to assess the online experience of our key consumer, the patient and caregiver, to surpass their needs and expectations.

    Kelly Cunha Pokorny
    Digital Strategy Manager
    Moffitt Cancer Center

    For More Information

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