Transforming the Digital Healthcare Experience
gSight is a standardized website visitor survey with a suite of optional digital brand experience measurement tools designed specifically for healthcare to help digital teams prioritize web improvements and enhancement efforts.
Now more than ever, websites are the virtual door to your brand. In fact, the number of website visits have doubled in just two years. How is this impacting your brand?
The Healthcare Customer Experience
As part of the standard gSight package, clients receive one Individual Greystone Engage Membership. Engage is a one-of-a-kind, members-only offering to stay connected, informed and current by sharing knowledge with colleagues, peers and leaders and keeping-up with industry trends and market developments. Engage provides peer and national comparisons of Google Analytics data, staffing, budget and more, and includes a custom analytics dashboard that can provide you with goal-focused results.
- The Verbatim Analysis Report will include:
- Date of survey
- Stars rating
- Reason for visit
- Difficulty completing task
- Verbatim – service alerts will be highlighted in red, if immediate contact is needed
- Code library developed.
- Organizational Intranet Survey.
If your organization has invested time and resources in an intranet, it’s important to get feedback from the intranet’s users – your employees and providers. With a brief optional survey from
gSight, you can learn what your intranet users think about:
- Their intranet experiences
- The level of satisfaction with using the intranet
- Areas needing improvement
- The relative importance of the various functions and content on the intranet
- And more.
The gSight survey allows us to listen more closely to our consumers and understand their needs. The digital front door is a key point of access to health care, and the survey tool helps us respond more proactively to consumer trends and feedback, while making it easier to navigate health care.
Senior Vice President and Chief Marketing Officer
Kelly Cunha Pokorny
Partnering with gSight provides an invaluable assessment of Moffitt Cancer Center’s healthcare consumers’ online experience. Through gSight, Moffitt gains insights for both website and patient portal platforms to ensure efforts are optimized toward key opportunities. Moffitt continues to exceed the benchmark in all areas, however, continued assessment is critical to assess the online experience of our key consumer, the patient and caregiver, to surpass their needs and expectations.
Digital Strategy Manager
Moffitt Cancer Center
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