Neal Linkon retired as the Director of Marketing Operations for Children’s Wisconsin in 2019. At Children’s, he led a team that managed multiple external websites, the intranet, email marketing, social media, mobile apps and strategies and online advertising. His Digital Engagement team at Children’s Hospital won numerous awards for their work on websites, mobiles apps and strategies, and social media.  His career also included work as a consultant and for Fortune 500 companies, with responsibilities ranging from public relations to internal communications to marketing, with a focus on digital marketing over the latter half of his career. Neal was inducted into the Healthcare Internet Hall of Fame in 2016. He is frequently asked to speak at conferences on digital marketing trends and topics.