Paul Matsen joined Cleveland Clinic in 2006. He is responsible for all marketing and communications programs at Cleveland Clinic including global development of the brand and marketing of all U.S. and international locations and digital marketing. Matsen also leads Cleveland Clinic’s Corporate Communications department.
During Matsen’s tenure, the Cleveland Clinic has grown to be one of the most recognized and respected healthcare brands in the world. Under his leadership, Cleveland Clinic has been an innovator in digital and content marketing, including the industry-leading ClevelandClinic.org website, social media, mobile apps and search engine marketing programs.
Prior to joining Cleveland Clinic, Matsen was most recently the Chief Marketing Officer at Delta Airlines. He began his career in New York, working at a number of leading advertising agencies. He is a graduate of Rutgers University, N.J.
Paul is an active member of the Cleveland Community and has served as a member of the Board of Directors of the United Way of Greater Cleveland, Destination Cleveland, and Hathaway Brown School.
“We couldn’t be more excited and pleased that Paul is the recipient of the John A. Eudes Vision & Leadership Award,” says Kathy Divis, President of Greystone.Net. “Although they never met, I see many similarities between the two men – innovative spirits, deep support for their teams and organizations, a willingness to share their knowledge with others, and more.” Mike Schneider, EVP of Greystone.Net says, “Paul embodies all the characteristics that are important in the selection of this award winner. His work over the past 16+ years at the Cleveland Clinic has modernized marketing at the Clinic, and has spurred innovation and growth among peers and competitors. Coming from outside healthcare (from Delta Airlines) to the Cleveland Clinic, was a leap that has paid off handsomely for both the Clinic and our industry!”