Twitter has updated its ad offerings to make it easier for brands to set up and manage their Twitter promotions.

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Read about tips for enhancing customer service via Twitter.

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Twitter has looked at changes in topics and conversation shifts during the COVID-19 pandemic, which can bring insight to your marketing efforts moving forward in the near future.

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On #ThrowbackThursday, let's take a look back at Twitter's use in healthcare over the years.

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It was non-stop learning at the 22nd annual Greystone.net Healthcare Internet conference in Scottsdale. It was also non-stop tweeting.

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After years of complaints and requests for change, Twitter has finally acquiesced and increased the per-Tweet character minimum to 280. For those of us who have difficulty being concise, this is a godsend. However, how will this affect your Twitter strategy?

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Have you ever wanted to save a tweet for future reference, yet save it privately without letting all of Twitter know? Twitter has just rolled out a new “bookmark” function that allows you to do just that.

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More than likely, your organization has a Twitter presence to some extent or another. Many healthcare organizations are very active with the platform. But even those organizations may not be getting as much out of their efforts as they could. If only there were some tools that could help…

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Some of our favorite Tweets from the recent Healthcare Internet Conference in Austin, TX.

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