
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
What’s a CMO to Do? (Part 3 of a Series)
In parts 1 & 2 of this blog series, we discussed the potential merging of the roles of the CMO and CIO into a Chief Digital Officer (CDO) role and the factors driving this change. Let’s now look at strategies a CMO can use to accommodate a changing role.
As digital technology continues to advance and improve, it’s imperative for the CMO to s

- Being a free thinker who’s willing to experiment (based on data) and move on from failure
- Being able to quickly adapt
- Having the ability to move in an agile manner among all departments in the organization
- Being able to communicate in the “language” of various departments and disciplines within the organization and interpret complicated technology concepts for all stakeholders
- Having cross functional expertise (marketing and technology)
- The ability to be persuasive, adaptable and visionary.