As marketers, we all have a lot on our plates. If only there was a way to be more efficient and effective. A recent article makes the case for using editorial operations as a guideline for improving marketing operations.

Healthcare organizations strive to provide the best possible service for their patients. However, the best people, facilities and equipment mean little when the patients cannot get to them. A 2005 study found that 3.6 million Americans (including almost 1 million children) miss or delay medical care due to transportation problems, causing a financial waste of $150 million.

Everybody is on Facebook. And for good reason, as an overwhelming majority of social marketers say that Facebook provides the best ROI among social media platforms. While ROI can vary among industries and brands, it’s still a good bet that Facebook is worth your time. How can you ensure that your efforts will be effective?

As we enter into a new year, it’s helpful to have an idea of what to expect moving forward. SEO is one of many components of an effective marketing strategy. Econsultancy talked with several experts to get their impressions of what the 2017 SEO landscape might look like.

Consumers have become accustomed to convenience, quality and finding good deals when making purchases, whether in person or online. They can even shop for and buy a car online and have it delivered to their door. While this level of consumer experience is becoming the standard in most industries, healthcare is lagging behind in its investment in consumer-focused programs.

The demand for video content has increased over the past several years. If your organization’s digital strategy doesn’t include an emphasis on video content, you are missing out on a large segment of internet users.

In the 2018 “State of the CIO Survey,” CIO magazine found that only 42% of survey respondents had budget earmarks specifically for marketing technology product and service investments. While 42% seems high, it also means that over half of the respondents were notbudgeting for technology.

You want more content. You need more content. You want more blogs, more video, more product/service related information. But where the heck is it?