The marriage of a CRM (customer relationship management) and CMS (content management system) will lead to patients getting patients exactly what they want.

I just offered to buy our entire software engineering team whatever they want from Starbucks. They are doing great work and definitely deserve it, but I would be lying if I didn’t say that part of me was thinking about all of the stars I would get as a rewards member.

What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.

Don’t think about your hospital’s content as thousands and thousands of pages. Instead, look at it page-by-page. That’s the point the two presenters at “Make Your Health Content Smarter Than Google” wanted to get across at Greystone’s Healthcare Internet Conference.

A CRM (customer relationship management) isn’t just a database. It’s a strategy. That’s what the trio of speakers said during the “CRM: If You Are Still on the Sidelines, Let’s Get You in the Game” presentation at Greystone’s Healthcare Internet Conference. “There are two components behind a CRM system,” Lisa Meade, Vice President of Solution Intelligence at Healthgrades says. “Yes, your CRM system is a technological database that tracks interactions and enables communications with patients, and increasingly —

Service line marketing is a powerful, effective strategy to drive revenue and show impact quickly. Read more.

Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore. In fact, social media-based marketing costs real money. Gra

Greystone.Net is pleased to announce the launching of our new Healthcare Internet Conference Web site! This year's 15th Annual Greystone.Net Healthcare Internet Conference will be held on November 7-9, 2011 at the JW Marriott Orlando Grande Lakes in Orlando, FL. The Web site is dedicated in providing all the information necessary for a successful c