One of my favorite board games is Stratego. For those not familiar, this is a game that is similar to chess, except in Stratego you don’t know the identity of your opponent’s pieces. The goal in Stratego is to capture your opponent’s flag, and victory requires (according to Wikipedia) “collecting information, planning, and strategic thinking.” M

Ask any market researcher if they have some examples of funny things people have said on surveys, and then stand back and watch what happens. I am willing to bet that you will have to stop him or her after a few minutes. Do not be surprised at any excessive exuberance, as we research geeks are generally not called upon for humorous insight and tend

The results of our recent research on internal reporting of external Web analytics data are in, and have been sent to all who participated in the study.  According to the 40 organizations who participated in the research, it is clear that this is an area where many continue to struggle.  Here are some of the major findings: ROI remains elusive.

This week we went live with two new areas in our Greystone.Net Benchmarking database:   traffic from referring sites, and mobile traffic. Both areas were added based on feedback from participants. After I had a chance to review the preliminary data, two interesting findings jumped out: 1) Mobile traffic to hospital Web sites continues to increas

ROI is very important to any organization when defining the efficiency of an investment. Intranets are no exception and organizations believe ROI is very important, but defining what an organization wants to measure can be difficult to determine. We observe that most hospitals see the inherent value in intranets and while measurements are less t

The results of Greystone.Net’s recent research on intranets in hospitals and health systems are in. Thanks to all who participated! We received responses from nearly half (46%) of our 125-member panel of healthcare marketers. All respondents who completed the survey have received a complete copy of the results.

Good internal reporting of Web data should document successes, illuminate failures, and serve as a key component in evaluating overall strategy. Yet for many healthcare Web marketers, the challenge of producing quality reports has proven to be extremely elusive and frustrating. In my experience, most organizations do not go much further than tracki

I do, and so do 63.2 million others. The popularity of smart phones has soared during the last decade, especially within the past three years, thanks to Apple’s iPhone, which was only just introduced in 2007. So amazing to me because I remember a time when cell phones didn’t exist. It was a time when I actually had to pay attention to the road i