At last month’s SHSMD Connections conference, Kathy Divis and Karen Corrigan presented a session on “MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond.” Kathy is President of Greystone.Net and Karen is CEO at Corrigan Consulting.

There is no escaping the fact that Facebook is a giant – if not the giant – among social media platforms. With almost 2 billion daily users (as of March, 2017), Facebook presents a huge marketing opportunity. Yet, many marketers fail to utilize the platform in a manner that brings about a positive ROI.

Customer relationship management (CRM) platforms have been a major topic of conversation in marketing for several years now. But if you think it’s a worn-out topic, you should think again.

As we move into September, we look forward to autumn and a respite from the summer heat. Sadly, it has been another deadly summer, with children and pets dying or being seriously injured when left in hot vehicles.

Web users do not like slow-loading web pages, a fact confirmed by a lot of research over recent years. But now, it’s not just web users who don’t like them. Facebook recently announced an algorithm change that will prioritize web pages that load faster in its mobile app.

When Google Glass was first introduced in 2013, it was all the rage…for about 10 minutes. While it didn’t catch on with consumers as hoped, the technology is being adapted into various professional settings, including healthcare.

If your organization’s marketing strategy includes video and audio, a new media collaboration may help with targeting your audience for these productions.

Your organization has worked hard on its social media strategy, and you have seen improvement in engagement and interactions. You’d like to do even better, but how?