Mobile, mobile, mobile. Since the internet was accessed more by mobile than by desktop last year, mobile is definitely a big deal. And it will only get bigger. However, conversion rates on desktop far exceed those of mobile, 70% to 20%, respectively. How can marketers improve mobile conversion?

A new report finds that social media remains an important factor in business, yet ROI and conversions from social media remain disappointing.

A new mHealth survey finds that well over half of consumers believe that the data obtained from their mHealth devices is helping to put them in control of their own health. Patient-generated health data (PGHD) is seen by survey respondents as a means to improving preventive care needs.

At last month’s 29th Annual Healthcare Call Center Conference in Salt Lake City, Kathy Divis, President, Greystone.Net, presented “On the Web: Self-Scheduling, the Patient Portal and Finding a Doctor – What This Trend Means for You.”

In June, Mary Meeker’s annual report on internet trends was released. This is a highly-anticipated event each year. Unlike previous years, the healthcare sector received special emphasis. What did this year’s report find?

At the recent Healthcare Marketing & Physicians Strategies Summit (HMPS17) in Austin, Kathy Divis, President & Co-Founder of Greystone.Net, along with Chaka Jordan, Vice President Marketing & Strategic Planning at Blessing Health System; Rob Klein, Founder & CEO at Klein & Partners; and Brian Whitman, President at Corrigan Consulting, collaborated to present “Integrating Business, Brand and Marketing Strategies to Drive Growth.”

At the 2017 HIMSS Annual Conference held in Orlando in late February, Greystone.Net President and Co-Founder Kathy Divis and Klein & Partners Founder and CEO Rob Klein discussed the current state of healthcare digital marketing and where the industry is heading in 2017.

If you use an iOs or Android app for Facebook, you may have noticed a new icon under certain content from pages that you do not follow. If you see an icon that looks like a rocket ship under an article in your Facebook feed, then you are one of Facebook’s test subjects.