Mining for data focused on what age your visitors are and how they behave online allows you to better pinpoint how each generation steps into the customer journey and which touchpoints you need to establish to meet them there.

If you’re not interacting with Alexa, Siri or Google Assistant on a regular basis, you’re about to join what is soon to be the minority of people who haven’t yet gotten on the voice technology train. For marketers, voice is the latest “new frontier” to be added to their digital marketing strategy.

Read about a chat with Marketing Prof's Ann Handley and her "badaxe" take on marketing.

Of all the occupants of the C-suite, probably none has been more customer-focused than the chief marketing officer. However, with the rise of consumerism and laser focus on customer experience, it has become more imperative for the CMO to work across the organization to guide the business.

Do you ever think about your website’s impact on how visitors feel about your brand? Or how that “brand feeling” impacts their interactions with your facilities, physicians and services? Do you monitor the voice of your customers? Many times, your website is a consumer’s first brand impression of your organization and that experience can help or hinder the relationship.

There was a time when a hospital’s biggest competitive concern was the hospital down the street or the health system with several locations in and around its service area. But those days are long gone, now that retailers are getting into the provider space.

Does your organization advertise on Facebook? Read about change to its ads format that affects the mobile news feed.

As voice technology becomes more prevalent, the opportunities for businesses to leverage the technology for various purposes are growing. Healthcare is an industry where voice technology can be beneficial, so Amazon has big plans for integrating voice technology into healthcare.