Does your organization advertise on Facebook? Read about change to its ads format that affects the mobile news feed.

As voice technology becomes more prevalent, the opportunities for businesses to leverage the technology for various purposes are growing. Healthcare is an industry where voice technology can be beneficial, so Amazon has big plans for integrating voice technology into healthcare.

Gen X – the generation between Boomers and Millennials – has its own attributes that are partly Boomer and partly Millennial. Earlier this year, eMarketer spoke with various thought leaders on demographics to ascertain how Gen Xers use devices and their attitudes on marketing.

In this sponsored article from Coffey Communications, learn how a content audit can help give you a sense of how your content is performing, show you areas of success and offer insights for places where you could be doing better.

As voice technology becomes second nature for personal use, consumers are starting to expect businesses to offer the same convenience for their consumer interactions. But wait – how many people are actually using voice technology in the US?

The release of Mary Meeker’s annual internet trends report is always highly anticipated. This year was no different. Many of the trends Meeker identified for 2019 can be traced to 2 factors: increased competition and new regulatory barriers.

Decreasing expensive medical interventions while improving patient outcomes is a worthy goal for any healthcare provider. A recent study from Kaiser Permanente found that access to mHealth resources helped meet these goals by improving the care management and general health of patients.

Staying in the know and leveraging industry data to your advantage is important. If done well, keeping up with trends of the moment can, in fact, show that you’re more relevant and savvier to today’s needs than others who aren’t paying as much attention, which can reflect well on overall brand perception around modern healthcare.