Gen X – the generation between Boomers and Millennials – has its own attributes that are partly Boomer and partly Millennial. Earlier this year, eMarketer spoke with various thought leaders on demographics to ascertain how Gen Xers use devices and their attitudes on marketing.

In this sponsored article from Coffey Communications, learn how a content audit can help give you a sense of how your content is performing, show you areas of success and offer insights for places where you could be doing better.

As voice technology becomes second nature for personal use, consumers are starting to expect businesses to offer the same convenience for their consumer interactions. But wait – how many people are actually using voice technology in the US?

The release of Mary Meeker’s annual internet trends report is always highly anticipated. This year was no different. Many of the trends Meeker identified for 2019 can be traced to 2 factors: increased competition and new regulatory barriers.

Decreasing expensive medical interventions while improving patient outcomes is a worthy goal for any healthcare provider. A recent study from Kaiser Permanente found that access to mHealth resources helped meet these goals by improving the care management and general health of patients.

Staying in the know and leveraging industry data to your advantage is important. If done well, keeping up with trends of the moment can, in fact, show that you’re more relevant and savvier to today’s needs than others who aren’t paying as much attention, which can reflect well on overall brand perception around modern healthcare.

Each day, marketing is becoming a more integral part of operations, because marketing and operations roles are intertwined, with the mutual interdependence of the functions continuing to grow. For this reason, MarCom has become MarTech – a blend of marketing and technology.

As marketing technologies continue to innovate and evolve, so does the manner in which marketing is done. What worked well a couple of years ago may no longer get the same results. Let’s take a look at four trends that are making an impact on marketing efforts now and into the next couple of years.