Each day, marketing is becoming a more integral part of operations, because marketing and operations roles are intertwined, with the mutual interdependence of the functions continuing to grow. For this reason, MarCom has become MarTech – a blend of marketing and technology.

As marketing technologies continue to innovate and evolve, so does the manner in which marketing is done. What worked well a couple of years ago may no longer get the same results. Let’s take a look at four trends that are making an impact on marketing efforts now and into the next couple of years.

Podcasting is increasing in popularity, and ad revenue from podcasting is increasing as a result.

Consumers are now using their mobile devices more than they're watching TV.

If your organization has a social media presence – and what organization doesn’t have one these days? – what are you doing to keep your audience engaged?

The increasing prevalence of smartphones means that mobile access to the internet and social media is proliferating. It is predicted that mobile access to social networks will exceed computer access in 2019.

In a world where most industries offer fast and efficient technology for everything from shopping to paying bills to enrolling in college, healthcare still lags behind.

Adopting voice technology in healthcare.