Consumers have become accustomed to convenience, quality and finding good deals when making purchases, whether in person or online. They can even shop for and buy a car online and have it delivered to their door. While this level of consumer experience is becoming the standard in most industries, healthcare is lagging behind in its investment in consumer-focused programs.

The demand for video content has increased over the past several years. If your organization’s digital strategy doesn’t include an emphasis on video content, you are missing out on a large segment of internet users.

In the 2018 “State of the CIO Survey,” CIO magazine found that only 42% of survey respondents had budget earmarks specifically for marketing technology product and service investments. While 42% seems high, it also means that over half of the respondents were notbudgeting for technology.

You want more content. You need more content. You want more blogs, more video, more product/service related information. But where the heck is it?

Mary Meeker recently released her 2018 Internet Trends report. Here are some highlights from that report.

In a recent meeting with a group of tech journalists, Instagram went into specific detail about its algorithm—how their system works and how users benefit.

The latest in digital technology is on display at the brand-new Hassenfeld Children’s Hospital-34th Street in New York City. The new hospital is part of NYU Langone Health.

At the recent Healthcare Marketing & Physician Strategies Summit in Salt Lake City, Kathy Divis, President, Greystone.Net, and Kelly Faley, Vice President, Web Strategies & Customer Contact Centers at Sharp Healthcare, spoke about the importance of MarTech to the next generation marketing operation.