Just when you think you’ve got your Facebook strategy figured out, they go and make yet another change to the news feed. How will the latest Facebook news feed change affect your organization? And what can you do about it?

A recent survey provides some insight into the types of content preferred by various age groups. It turns out that there are some significant differences among age groups that marketers need to be aware of.

As the customer journey becomes more and more intertwined with social media, marketers are working to focus more on customer retention. The 2017-2018 Garner CMO Spend Survey found that marketers will devote more effort on existing customers and that existing customers will soon be the primary focus for marketers.

More than likely, your organization has a Twitter presence to some extent or another. Many healthcare organizations are very active with the platform. But even those organizations may not be getting as much out of their efforts as they could. If only there were some tools that could help…

Augmented reality (AR) is a newer technology that is becoming more prominent as the technology evolves. One example of AR use in healthcare comes from a pediatric hospital in the UK.

A recent report on social media research reinforces the effect of personal updates on social media have on purchasing decisions.

Voice is a more natural way of engaging with technology. And a more conversational style is more natural in healthcare settings. Patients have a strong need to be heard and voice can help patients to feel cared for with empathy.

#HCIC18 will be the best ever, with many new features for attendees! Read our blog to learn more.