Healthcare organizations are starting to post physician ratings on their physician profiles, rather than depending on third-party ratings to gauge their clinicians.

With Spring's arrival, it's time for spring cleaning - including your digital strategy.

March Madness means basketball...and choosing speakers for the 21st Annual Healthcare Internet Conference.

Your website is your virtual "front door." How do your web visitors perceive your front door?

We’re in the age of the electronic health record. But we’re also in the age of cyberattacks, hackers and ransomware.

There’s more livestock than people who live in Montana (3:1, to be exact). But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website. During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.

How healthcare marketers in the Atlanta area are leveraging the home team's appearance in the Super Bowl in their digital marketing efforts.

What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.