-
Apr 28, 2016
Your organization went through a CMS selection process a few years ago. All things considered, your system is handling your needs pretty well. So, is now the time to think about updating your system?
Maybe. Technology continues to develop rapidly, which necessitates the need to update and change digital strategies to meet the demands of new tech
Full story
-
Apr 12, 2016
In this informative and highly-entertaining keynote session, Larry Bailin - author and CEO of Single Throw Digital Marketing – illustrated how “average” marketing is “average masquerading as acceptable.”
Average results are for average businesses. Average results won’t beat the competitors. Average marketing won’t get you more customers and pati
Full story
-
Mar 25, 2016
You’ve spent a lot of time, effort and resources redesigning your hospital Website. You’ve launched the new site and it looks awesome. However, when you look at the metrics, they’re not as impressive as you had hoped. What went wrong?
If you didn’t conduct a hospital Website usability testing prior to launching the new site, now is a good time t
Full story
-
Mar 09, 2016
In today’s technology-centered era, it is easy to lose focus on a well-functioning call center. But to ensure your call center remains fresh and relevant and drives caller and patient satisfaction, consider:
Explaining and teaching with a human touch: Video is everywhere these days – including the call center. Video makes face-to-face conta
Full story
-
Feb 12, 2016
In 2015, the stats showed that 54% of all Web searches are done on a mobile device. This means that building a search engine strategy solely focused on your primary Website traffic is not relevant to most of your online traffic!
At Greystone, we see that the healthcare digital space has caught onto the importance of Website SEO and the necessity
Full story
-
Feb 05, 2016
Those of us involved in healthcare marketing are very aware that February is Heart Month, and that today is Go Red for Women Day. Every year we plan various heart-related campaigns for our heart services. But seriously – what’s the big deal about women and wearing red?
Full story
-
Jan 20, 2016
Happy New Year!
This is such a positive time of year! We are all hopeful about the possibilities that the New Year brings and insistent that this will be the year that our resolutions are kept. Reading more, eating healthier, volunteering, etc. - we frequently think of ways to make our lives happier, fuller and easier.
The New Year also makes
Full story
-
Dec 18, 2015
As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year.
For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider.
Search/S
Full story