GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

  • Does Your Organization Need a New CMS?

    Apr 28, 2016
    Your organization went through a CMS selection process a few years ago. All things considered, your system is handling your needs pretty well. So, is now the time to think about updating your system? Maybe. Technology continues to develop rapidly, which necessitates the need to update and change digital strategies to meet the demands of new tech

    Full story
  • NOMAM (aka No More Average Marketing!) - A Keynote Presentation from #HCIC15

    Apr 12, 2016
    In this informative and highly-entertaining keynote session, Larry Bailin - author and CEO of Single Throw Digital Marketing – illustrated how “average” marketing is “average masquerading as acceptable.” Average results are for average businesses. Average results won’t beat the competitors. Average marketing won’t get you more customers and pati

    Full story
  • An Exclusive Interview With St. Mary’s Health About Their Success With Usability Testing

    Mar 25, 2016
    You’ve spent a lot of time, effort and resources redesigning your hospital Website. You’ve launched the new site and it looks awesome. However, when you look at the metrics, they’re not as impressive as you had hoped. What went wrong? If you didn’t conduct a hospital Website usability testing prior to launching the new site, now is a good time t

    Full story
  • 3 Trends to Keep Your Call Center Relevant

    Mar 09, 2016
    In today’s technology-centered era, it is easy to lose focus on a well-functioning call center. But to ensure your call center remains fresh and relevant and drives caller and patient satisfaction, consider: Explaining and teaching with a human touch: Video is everywhere these days – including the call center. Video makes face-to-face conta

    Full story
  • Looking Forward with Google: Mobile-Centric is Now

    Feb 12, 2016
    In 2015, the stats showed that 54% of all Web searches are done on a mobile device. This means that building a search engine strategy solely focused on your primary Website traffic is not relevant to most of your online traffic! At Greystone, we see that the healthcare digital space has caught onto the importance of Website SEO and the necessity

    Full story
  • Why “Go Red for Women”?

    Feb 05, 2016
    Those of us involved in healthcare marketing are very aware that February is Heart Month, and that today is Go Red for Women Day. Every year we plan various heart-related campaigns for our heart services. But seriously – what’s the big deal about women and wearing red?

    Full story
  • How Do You Pick the Right Vendor for your Next Big Digital Project?

    Jan 20, 2016
    Happy New Year! This is such a positive time of year! We are all hopeful about the possibilities that the New Year brings and insistent that this will be the year that our resolutions are kept. Reading more, eating healthier, volunteering, etc. - we frequently think of ways to make our lives happier, fuller and easier. The New Year also makes

    Full story
  • Marketing in the New Year: Looking Ahead to 2016

    Dec 18, 2015
    As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year. For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider. Search/S

    Full story

Filter

Filter