GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

  • What is HCIC? A First-Time Attendee’s Perspective

    Nov 18, 2015
    Now that the 19th Annual Healthcare Internet Conference has concluded, we’ve been looking back over the conference to assess how well it went. All of us at Greystone have quite a few HCICs under our belts, so we thought it would be nice to hear what our newest staff member, Megan Wellborn, had to say about her first experience at HCIC. Megan joined

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  • It's A Wrap From Orlando!

    Nov 16, 2015
    On Wednesday afternoon, the 19th Annual Healthcare Internet Conference concluded. What a great 4 days it was! We hope you all have had safe travels, whether you returned home after the conference or took some time for vacation before heading home. Now that we're back home, with our bags (mostly) unpacked, it's time to reflect on the past few day

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  • The Call Center: Sounding a Death Knell or Seeking a New Identity? Part 3: Adapting to New Uses

    Oct 12, 2015
    In the previous two installments of this blog series, we looked at where call centers began and how they have evolved up until the present time, as well as at some predictions about the call center of the future. In this last installment, we’ll discuss some new uses for the call center. Healthcare has undergone tremendous change over the past se

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  • Top Reasons to Attend the 19th Annual Healthcare Internet Conference: Extracurricular Activities Edition

    Sep 10, 2015
    The 19th Annual Healthcare Conference will be here before you know it! As we head into mid-September, it’s time to finalize plans for your trip to Orlando in early November. Seriously. It’s less than 2 months away! It goes without saying that the educational and networking opportunities at HCIC are our prime reasons for attendance. But “all work

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  • The Call Center: Sounding a Death Knell or Seeking a New Identity? Part 1: Where We’ve Been, Where We’re Going

    Aug 10, 2015
    For some time now, there have been rumors of the demise of the healthcare call center.   In fact, 15 years ago, CRM Magazine published an article titled “Death of the Call Center,” in which it proclaimed, “The call center as we know it is dead.” Since that time, other articles with similarly-morbid titles have been written about the “deat

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  • Don’t Miss the 19th Annual HCIC Keynote Speakers!

    Jul 24, 2015
    Among the highlights of the Healthcare Internet Conference each year are the keynote presentations. The 19th Annual HCIC will be no exception, with an outstanding lineup of speakers! We are pleased to introduce the Keynote speakers for 2015: Warner L. Thomas, President and CEO, Ochsner Health System. Warner will kick off the HCIC on Mond

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  • Megan Wellborn

    Jul 07, 2015
    Megan came to Greystone from The Kendal Corporation, a not for profit chain of CCRC Retirements Communities, where she gained experience in healthcare focused marketing. While at Kendal, Megan worked in all capacities of the Sales and Marketing department from building custom reports to relationship-based sales. Megan graduated from Wofford College

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  • Are You Ready for the CRM of 2020?

    Jun 28, 2015
    A new online article from The Next Web discusses features that are sure to be found in upcoming versions of CRM systems. It talks about some really cool features -- like holograms, augmented reality, huge data and virtual assistants -- all becoming a part of the CRM system of the near future.   Is your organization ready for this leap? O

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