Over the past couple of years, there’s been a lot of attention paid to the emergence of a new position in the C-suite:  the Chief Digital Officer (CDO). As digital technology continues to advance and become ingrained in marketing strategy, the roles and responsibilities of marketing and tech are rapidly converging. Executive search firm Heidrich

Good news! The programming is now complete for the 18th Annual Healthcare Internet Conference and a full schedule of events can be found at www.hcic.net, where you can also view the full conference brochure. This year, the conference will be held at the Westin Kierland in Scottsdale, Arizona from November 3-5, 2014. The conference will featu

Smartphones are becoming more and more pervasive. We know this because:  a) we see them everywhere, and b) surveys and research tell us so. In the April 2014 edition of our GreyMatters newsletter, an article mentioned that more Smartphone users than desktop users accessed an e-commerce mobile Web site (90% vs. 78%) in June, 2013. Another article

Good gracious, we’ve had a lousy winter! I can’t recall ever being so happy for the first day of spring to arrive. As the weather warms up and the trees and flowers start to bloom, many of us start thinking about that old traditional rite of spring: that's right, spring cleaning. Although spring cleaning is hard work, there’s nothing I like m

Brrr, it’s cold!!! For most of us in the US, and definitely for us in Atlanta this week, we’ve had a lot of extreme weather conditions so far this winter. Spring simply can’t get here fast enough. But other than sharing a personal observation, how does that relate to healthcare marketing? In an article on big data, David Meerman Scott, one of th

It’s hard to believe that we’ve already been home from  New Orleans for a week and that the 17th Annual Healthcare Internet Conference is "in the books." We had so many attendees and exhibitors tell us this was our best conference yet, and we hope that is true and that you agree. Here are a few highlights that stuck with us during the week:

It won’t be long before we head to New Orleans for the 17th Annual Healthcare Internet Conference at the New Orleans Marriott, starting on November 4th. If you’re a client of Greystone.Net and/or Krames StayWell, we hope you’re planning to arrive in NOLA a day early for the annual Greystone.Net/Krames StayWell Client Conference. The client confe

If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Thursday, August 15th, there's still time, but you’ll want to sign up today! At Noon CDT on Thursday, Joe Ebeling and Cesar Paredes, both from Barnes-Jewish Hospital in St. Louis, Missouri, will speak on the topic of “Google Analytics: Beyond PageVie