GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

  • Reflecting Organizational Greatness Through Your Web Site ...

    Jan 25, 2013
    The Fortune 100 Best Companies to Work For® list published recently. A number of healthcare provider organizations made the list and congratulations to them! But this isn’t about them; it’s about your organization and thinking about it in relation to those 100 organizations. Great Places to Work® studies the inner workings of workplaces around the

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  • Don’t Forget to Vote! Best-In-Class Awards

    Sep 11, 2012
    I know, I know ... you're hearing a lot about voting these days, but here's a little different take on the subject. Voting is now open for the 2012 Greystone.Net and Krames StayWell 2012 Best-In-Class Awards. The finalists have been announced in eleven categories, and you can have a say in who the winners will be. Between now and September 28, 2012

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  • Are You Mobile Ready?

    May 14, 2012
    In about four weeks, a group of us will gather in Atlanta to review the "state of mobile" in healthcare and discuss how hospitals and healthcare are, or should be, preparing for and using mobile. It seems certain that a mobile revolution is coming. There are nearly 6b mobile devices worldwide and recently Morgan Stanley estimated that mobile Web

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  • Thank You to the Attendees at Greystone’s OpenSpace in Denver

    May 09, 2012
    Two days just wasn’t enough time to cover the number of compelling and thought provoking topics the OpenSpace group brought to the table. One big take away for me was recognizing the pace at which our industry is maturing. Whether you support a stand-alone hospital, health system or academic medical center, there is no shortage of Web initiatives.

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  • Cheat Sheet: How to Be Selected as a Speaker at HCIC

    Apr 18, 2012
    It's hard to believe, but the process of locking down the program for the 16th Annual Healthcare Internet Conference is upon us. In the next 4-6 weeks the program will be set, the brochure will go out, and registration will begin. And we are already collecting speaker proposals -- the call for speakers ends on April 27th. So, if you have been think

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  • The "Viral Value" of Facebook

    Feb 21, 2012
    I find myself shm (shaking my head) at hospital executives - even some marketing professionals - who time and again dismiss the value of a Facebook strategy. Sure, I know all the "cons" and all the challenges of developing a robust Facebook approach, but there is one absolute truth about Facebook:  it has viral value.  In fact, a recent Pew Interne

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  • Oops! I Think We Picked the Wrong CMS!!

    Feb 03, 2012
    There are two gigantic decisions hospitals make that have the greatest impact on the future success of their Web endeavors. One is picking the right personnel to lead the Web effort and the other is picking the right content management system (CMS). In a future blog, I will talk more about picking the right people, but today, as I sit in the air

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  • Preserving History with the Healthcare Internet Hall of Fame

    Jan 26, 2012
    Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in t

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