The beginning of a new year is always a good time for new inspiration. As a graphic designer, I’m always trying to keep up on the latest and hottest trends and while I don't have a crystal ball, I do see some recurring trends that have the potential of being the big design focus in 2012 based on the industry: Big Vector Art Large, illustration

The North America International Auto Show kicked off in Detroit this week with industry and press events, opening to the public this weekend. You might be wondering with that has to do with healthcare, mobile or strategy. Well – there’s a lot to learn from an event like this. It’s a venue for the auto manufacturers to showcase their products and co

Especially at this time of year, especially after an action-packed  Healthcare Internet Conference, especially as I am about to travel across the country …  and deal with too many people at airports, too many cars rushing to family and too many people racing to the best deal at their favorite stores, I wonder if we slow down enough to think about t

Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore. In fact, social media-based marketing costs real money. Gra

The conversation continues about QR codes. According to Mobio™, QR barcode scanning in North America grew 1200% in the last half of last year. Quick response codes already make sense with consumer products for purchase information, competitive pricing information, coupons or discounts, but how are they relevant for healthcare? Relevance is the key

On Friday, the Society for Healthcare Strategy and Market Development (SHSMD) bestowed a posthumous award to John Eudes for Individual Professional Excellence. SHSMD’s Award for Individual Professional Excellence is the highest honor the Society bestows on one of its members. Tess Niehaus, President of SHSMD, provided a moving tribute to John, h

What a great group we had for the Webmaster Workshop last week in Chicago!  I thought the food and the service at the Sofitel was fantastic.  The networking and the conversations seemed to be valuable to all and, as usual, it was like drinking through a fire hose as we were trying to take in all of the good ideas and case studies. As you settle

Greystone.Net is pleased to announce the launching of our new Healthcare Internet Conference Web site! This year's 15th Annual Greystone.Net Healthcare Internet Conference will be held on November 7-9, 2011 at the JW Marriott Orlando Grande Lakes in Orlando, FL. The Web site is dedicated in providing all the information necessary for a successful c