One of my favorite board games is Stratego. For those not familiar, this is a game that is similar to chess, except in Stratego you don’t know the identity of your opponent’s pieces. The goal in Stratego is to capture your opponent’s flag, and victory requires (according to Wikipedia) “collecting information, planning, and strategic thinking.” M

Tomorrow is the launch of Greystone's first OpenSpace, Unconference. For those of you who know me, you probably already realize this presents a bit of an uncomfortable spot for me. I'm the kind of person who likes to write to-do lists and craves structure. And, the idea of hosting a meeting of senior Web leaders with no pre-set agenda and no pre-ge

Ask any market researcher if they have some examples of funny things people have said on surveys, and then stand back and watch what happens. I am willing to bet that you will have to stop him or her after a few minutes. Do not be surprised at any excessive exuberance, as we research geeks are generally not called upon for humorous insight and tend

Hello my friends – Prediction came true: the Convergence is here! For a long time now I’ve been involved in Web technology and healthcare. Many others and I have been predicting that there will be a convergence of technology / marketing and how healthcare organizations utilize the Web. Ok, so it isn’t that far reaching of a prediction but fo

It is with immense sadness that we announce the passing of John A. Eudes, after a courageous battle with cancer. John was an innovative leader in healthcare marketing, a Greystone.Net founder and the chief architect of the Annual Healthcare Internet Conference, now in its 15th year. He was a mentor to many in this industry, a change agent with an e

Ok, so Kathy Divis said some very nice things in her New Year’s blog post about me joining the Greystone team. I thank her for that and want everyone to know I feel just as fortunate to be a part of such a great organization and an incredible group of people. From the very first day I met John Eudes, many years ago, I had this feeling that we may w

The results of our recent research on internal reporting of external Web analytics data are in, and have been sent to all who participated in the study.  According to the 40 organizations who participated in the research, it is clear that this is an area where many continue to struggle.  Here are some of the major findings: ROI remains elusive.

I spent the last week at the 14th Annual Healthcare Internet Conference, and I’m not sure I can accurately describe how I am excited, exhausted and grateful all at the same time. The Conference had an all time record attendance – over 570 folks for 100s of organizations country-wide – and what a great time. The keynoters were great from the kick of