I do, and so do 63.2 million others. The popularity of smart phones has soared during the last decade, especially within the past three years, thanks to Apple’s iPhone, which was only just introduced in 2007. So amazing to me because I remember a time when cell phones didn’t exist. It was a time when I actually had to pay attention to the road i

As I deliberated on a topic for this week’s blog, I ended up changing my course. I had originally planned to discuss the recent social media privacy issues that have been in the main stream media, and then ran across the article, Social Media Boosts Organ Donors. We all have seen several examples of organizational fund-raising through social med

“I don’t really pay attention to our top search terms,” says one of my customers, a marketing analyst at a prestigious academic medical center. “They are mostly just a variation of our hospital’s name.” For a lot of analysts at hospitals and health systems, especially those cursed with having an easily misspelled name, I can understand why they fee

Lately I've been thinking quite a lot about transparency in the online world. Transparency is, after all, one of the basic tenets of social media. You must be transparent to remain credible when it comes to social media. That's been taught to all of us as we've jumped into the social media world. When social media first started on the scene, th

Health content is essential to the success of a hospital’s Web site. If a patient or user is searching for information on a particular diagnosis or treatment but are unable to find relevant information on your Web site, they will not only visit another site, but their experience may also leave a lasting negative impression of your organization. As

Greystone is pleased to announce the results of our recent survey on hospital/ health system Web budgets. We sent the survey invitation to more than 100 healthcare marketers, and received responses from 65. (please note:  Greystone’s research panel is made up of hospitals or health care systems with at least one FTE dedicated to the Web, and member

It seems, especially in health care, that we tend to get wrapped up in our day-to-day duties and the brainstorming and creativity of promoting our organizations online gets lost along the way. That’s why I feel it’s important to keep our eyes open in our everyday life and experiences, and draw ideas from places other than competitors and peers heal

Three….Word….Taglines Lately, here at Greystone we’ve been talking about updating our printed marketing materials. As I was tossing around ideas for a possible folder cover, I found myself using the dreaded “three word tagline.” My decision came about simply enough. I was thinking of a simple, straightforward design with the possibility of inclu