With the hoopla surrounding Microsoft’s ChatGPT, the opportunity is growing for AI’s use.

Even though previous efforts have not panned out, Google continues to investigate personal health records. While the company is not trying to build a stand-alone platform at this time, it is looking into features of personal health records that will appeal to consumers.

Leaders from two top health systems recently offered their views on their plans to meet upcoming challenges and how their roles have evolved into an essential piece the overall digital strategy of health systems.

2022 was tough for marketers, primarily due to the economy and 2023 may not be any better.

Is social media dying?

Learn how one large health system brought its video production capabilities in house, with great success and significant savings.

Read about how UHS developed a blog strategy that incorporated all 28 of its facilities across multiple locations and states.

From HCIC22: Houston Methodist describes their marketing journey with TikTok.