Mobile advertisers are having to change tactics to reach consumers, due to the implementation of changes to Apple’s Indentifier for Advertisers (IDFA) and the demise of third-party cookies, as well as changes in privacy regulations.

Podcasting continues to increase in popularity and 2020 – the pandemic year - put that increase into warp drive. Read more to find some recent podcasting statistics.

TikTok has enjoyed a meteoric rise in popularity over the past couple of years, especially in 2020 as people in lockdown used the platform to entertain themselves, their families and friends. One group, in particular, has been especially drawn to TikTok.

In the wake of the COVID-19 pandemic, more people are willing to use virtual healthcare services for routine needs such as checkups, consultations and follow-up visits, according to a survey performed earlier this year.

Apple's IDFA update may not have the negative impact for marketers as previously feared.

It’s no surprise that social media’s popularity increased during the global COVID-19 pandemic. As a result, it is expected that social media marketing spend will increase over the next few years.

Reddit is developing its own audio-only feature as competition heats up for Clubhouse.

You spend a lot of time and effort creating content – finding content ideas, setting up a schedule, producing and launching the content. But what kind of performance are you getting for your efforts? Considering that half of digital content is not noticed, what can you do to up your game?