Healthcare marketers reveal how their workloads have changed in the first few weeks of the COVID-19 pandemic, from a new survey by Greystone.Net.

As we have so keenly become aware during these past six weeks or so, health systems periodically have to reorganize their marketing and web teams and shuffle responsibilities. Read more to learn how teams can become nimble and flexible.

Most marketers know the importance of content marketing. But while marketers put a lot of time and effort into creating content and the details of campaigns, they don’t always give as much thought to the entire content marketing operation.

For some time now, video has been the most consumed content type on social media. During the stay-at-home measures put in place during the COVID-19 pandemic, video content has become even more popular. To enable increased audience building, Facebook has added new video features for creators.

Marketing is a challenging profession during good times. In times of crisis, as in the current COVID-19 pandemic, “challenging” is an understatement. While we depend on marketing automation tools to lighten the load and improve efficiency on a regular basis, are they up to the work of handling a rapidly changing critical situation?

Right to privacy vs. public health concerns: This is becoming more of an issue during the global response to the COVID-19 pandemic. Are efforts to help understand and prevent spread of the disease overstepping individual privacy?

People are accustomed to receiving personalized, consumer-friendly from other industries, so they also expect it from healthcare. But if resources are in short supply, how can more personalized service be provided?

Are you informing your web visitors about COVID-19 in a way that instills confidence and comfort — instead of adding on to their anxiety? We talked to a few UX design experts and uncovered some great examples of hospital websites that are calmly and creatively sharing COVID-19 information.