Online reviews have become an important factor in consumer shopping choices. A consumer’s opinion of a brand is often shaped by these reviews. But it’s not just the review that affects consumers – it’s also what a brand does with those reviews.

Learn about the Pre-Conference Sessions that will be held prior to the start of the 23rd Annual Healthcare Internet Conference (HCIC) in Orlando on November 4, 2019.

Greystone.Net's Mike Schneider shares 5 reasons you don't want to miss #HCIC19.

Mining for data focused on what age your visitors are and how they behave online allows you to better pinpoint how each generation steps into the customer journey and which touchpoints you need to establish to meet them there.

If you’re not interacting with Alexa, Siri or Google Assistant on a regular basis, you’re about to join what is soon to be the minority of people who haven’t yet gotten on the voice technology train. For marketers, voice is the latest “new frontier” to be added to their digital marketing strategy.

Read about a chat with Marketing Prof's Ann Handley and her "badaxe" take on marketing.

Of all the occupants of the C-suite, probably none has been more customer-focused than the chief marketing officer. However, with the rise of consumerism and laser focus on customer experience, it has become more imperative for the CMO to work across the organization to guide the business.

Do you ever think about your website’s impact on how visitors feel about your brand? Or how that “brand feeling” impacts their interactions with your facilities, physicians and services? Do you monitor the voice of your customers? Many times, your website is a consumer’s first brand impression of your organization and that experience can help or hinder the relationship.