Adopting voice technology in healthcare.

Collecting marketing data is easier than ever, to the point of seeming overwhelming. For healthcare systems looking for growth and more patients, there isn’t enough time in the day to sift through data searching for the perfect insight — so how do you efficiently pinpoint only what matters and use that to act?

As customer digital experience becomes more crucial to brands, organizations are shifting the responsibility for digital experience to dedicated teams, according to a new report from Clicktale.

Almost a year and a half ago, eyebrows were raised en masse at the announcement of a new healthcare venture involving Amazon, Berkshire Hathaway and J. P. Morgan. How has this venture progressed?

A recent report on marketing utilization found that marketers are increasing their use of marketing technology (martech) but are still struggling with certain martech applications.

Since the advent of voice technology, healthcare innovators have seen the potential for using the technology in the healthcare setting. However, meeting HIPAA requirements for patient privacy was a sticking point in developing voice applications for patient use. Amazon recently announced that its Alexa voice platform supports HIPAA-compliant services.

Consumers love it when brands cater to them on a personal level, yet they also have concerns about how their personal information is being used.

Ranking well for relevant search terms is a great way to bring people to your website and showcase your services and healthcare providers. But ranking at the top of page one for a valuable search term can be difficult.