GreyMatters

 

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

 


  • A recap of the recent 21st Annual Healthcare Internet Conference held in Austin, TX.

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  • March Madness means basketball...and choosing speakers for the 21st Annual Healthcare Internet Conference.

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  • Read Neil Mammele's perspective on the recent #HCIC16 and his top 4 takeaways.

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  • HCIC Year 1: 1996

    Sep 21, 2016


    1996: Twenty years ago, the first Annual Healthcare Internet Conference was held.

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  • In many ways, it’s hard to believe. But in November, the 20th Annual Healthcare Internet Conference will convene. Twenty years. #HCIC16. Wow! Just think: there was no #HCIC96 because no one had ever heard of a hashtag, Twitter or even social media! Needless to say, we’re planning a very special conference in November to mark this milestone. And

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  • In this informative and highly-entertaining keynote session, Larry Bailin - author and CEO of Single Throw Digital Marketing – illustrated how “average” marketing is “average masquerading as acceptable.” Average results are for average businesses. Average results won’t beat the competitors. Average marketing won’t get you more customers and pati

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  • Now that the 19th Annual Healthcare Internet Conference has concluded, we’ve been looking back over the conference to assess how well it went. All of us at Greystone have quite a few HCICs under our belts, so we thought it would be nice to hear what our newest staff member, Megan Wellborn, had to say about her first experience at HCIC. Megan joined

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  • On Wednesday afternoon, the 19th Annual Healthcare Internet Conference concluded. What a great 4 days it was! We hope you all have had safe travels, whether you returned home after the conference or took some time for vacation before heading home. Now that we're back home, with our bags (mostly) unpacked, it's time to reflect on the past few day

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  • The 19th Annual Healthcare Conference will be here before you know it! As we head into mid-September, it’s time to finalize plans for your trip to Orlando in early November. Seriously. It’s less than 2 months away! It goes without saying that the educational and networking opportunities at HCIC are our prime reasons for attendance. But “all work

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  • Among the highlights of the Healthcare Internet Conference each year are the keynote presentations. The 19th Annual HCIC will be no exception, with an outstanding lineup of speakers! We are pleased to introduce the Keynote speakers for 2015: Warner L. Thomas, President and CEO, Ochsner Health System. Warner will kick off the HCIC on Mond

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  • [caption id="attachment_1783" align="alignright" width="300"] Sonora Desert - Arizona[/caption] It won’t be long before we head to Scottsdale, Arizona for the the 18th Annual Healthcare Internet Conference at the Westin Kierland Resort & Spa. In fact, our annual client conference begins on Sunday afternoon, November 2nd and that's only five

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  • Good news! The programming is now complete for the 18th Annual Healthcare Internet Conference and a full schedule of events can be found at www.hcic.net, where you can also view the full conference brochure. This year, the conference will be held at the Westin Kierland in Scottsdale, Arizona from November 3-5, 2014. The conference will featu

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  • Brrr, it’s cold!!! For most of us in the US, and definitely for us in Atlanta this week, we’ve had a lot of extreme weather conditions so far this winter. Spring simply can’t get here fast enough. But other than sharing a personal observation, how does that relate to healthcare marketing? In an article on big data, David Meerman Scott, one of th

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  • It’s hard to believe that we’ve already been home from  New Orleans for a week and that the 17th Annual Healthcare Internet Conference is "in the books." We had so many attendees and exhibitors tell us this was our best conference yet, and we hope that is true and that you agree. Here are a few highlights that stuck with us during the week:

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  • It won’t be long before we head to New Orleans for the 17th Annual Healthcare Internet Conference at the New Orleans Marriott, starting on November 4th. If you’re a client of Greystone.Net and/or Krames StayWell, we hope you’re planning to arrive in NOLA a day early for the annual Greystone.Net/Krames StayWell Client Conference. The client confe

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  • If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Thursday, August 15th, there's still time, but you’ll want to sign up today! At Noon CDT on Thursday, Joe Ebeling and Cesar Paredes, both from Barnes-Jewish Hospital in St. Louis, Missouri, will speak on the topic of “Google Analytics: Beyond PageVie

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  • We’re seeing a lot of 17s this year. First of all, Greystone.Net celebrated its 17th anniversary on July 15th. It's hard to believe it’s been that long since we got our start! It’s both humbling and amazing to consider all the growth and changes that have occurred in our industry over the past 17 years. Thanks to all who helped make this happen.

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  • The Web site for the 17th Annual Healthcare Web site is now available at www.hcic.net, where you can also view the full conference brochure. This year, the conference will be held at the New Orleans Marriott on November 4-6, 2013. The conference will feature 48 concurrent educational sessions in six tracks: Strategy Development Web Solutio

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  • If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Wednesday, June 19th, you’ll want to be sure to sign up today! At 12 noon CDT, Christine Bon, Senior Web Specialist and Jonathan Fine, Director, Web Services at Advocate Health Care in Oak Brook, IL, will speak on the social media topic, "Marketing Phys

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  • I know, I know ... you're hearing a lot about voting these days, but here's a little different take on the subject. Voting is now open for the 2012 Greystone.Net and Krames StayWell 2012 Best-In-Class Awards. The finalists have been announced in eleven categories, and you can have a say in who the winners will be. Between now and September 28, 2012

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