Career tips that apply to contact center leaders and other healthcare leaders, too.

The use of generative AI in healthcare has come under scrutiny, and ethical questions are being raised.

Google Ads will soon offer generative AI tools for its advertisers, according to an announcement earlier this year.

Consumers have high expectations for healthcare experiences and they are willing to go where they can have their expectations met. Read about 5 consumer expectations affecting healthcare providers.

Marketers who increased spending as a part of their contingency plan were more than two times more likely to see profit growth year over year than those who either decreased spending or made no change in spending.

Where should social media fit into your organizational structure?

With third-party cookies going away, many marketers are moving to attention metrics as a better way to measure interactions with video ads.

Almost half (45%) of all YouTube viewing now occurs on TV screens. And ad spend on YouTube is also increasing.